Customer segments and the sales function

In its various areas of business, Wincor Nixdorf enjoys long-standing relationships with well-known international customers including 18 of the world’s 25 largest banks (based on market capitalization) and 24 of Europe’s 25 largest financial institutions. In retail, our customers include 17 of the world’s top 25 retailers and 19 of the top 25 European retailers (based on net sales revenue). Over the past years, we have been achieving our growth targets, which include expanding internationally, growing our in-house service capacity and software capability continuously and increasing market share and profitability by significant margins. In Europe, we are the number two in ATMs and the market leader in programmable electronic point-of-sale systems. Worldwide we hold the number three position in each of these markets.

Closeness to the Customer: a Business Model.
We sell our products and services primarily through our own sales organization in addition to sales and collaboration partners. Our customer-led business model is characterized by a high degree of proximity to the customer. We apply this model via our own subsidiaries in 31 countries and have a total market presence in more than 90 countries.