With the volume of information increasing at a frenetic pace, we believe that our communications need to ensure transparency, provide a means of orientation, pass on knowledge and promote confidence in our performance. At national and international level and in close collaboration with our subsidiaries, we make use of the full range of communication tools at our disposal, including digital and printed media, press releases, industry trade fairs and seminars.
Dialog as a Source of New Ideas.
We see the process of communication as that of actively engaging in dialog, in order to learn, for example, about the views, expectations and challenges of our partners and thereby obtain new ideas that can help us move forward.
This dialog with our customers is maintained in part through our global sales organization and at a number of well-established business events, including particularly our own “Wincor World” international trade fair. To exchange information with bank managers, during the year under review we held our “International Management Seminar,” the “Retail Banking Conference” (run in collaboration with the internationally renowned German financial journal Börsen-Zeitung) and a specialist banking conference aimed at German-speaking customers.
Communication Focus on Cash Management.
Over the last year, one of the main areas we focused on in our communications work was our new portfolio of Cash Cycle Management (Glossary) Solutions (Glossary) . This took the form of a diverse information campaign, including a highly regarded presentation at our international Wincor World 2010 trade fair, attended by over 7,000 industry visitors from more than ninety countries. The campaign was accompanied by intensive media relations work around the world as well as frequent reports in our customer magazine “report.”
Promoting Quality Journalism.
Independently of our own intensive media work, Wincor Nixdorf is also committed to promoting quality journalism. By way of example, we support the “German Bank & Insurance Journalism Prize,” which is awarded for outstanding articles on strategies, products and services in the banking industry.