Building on our position as market leader in Germany, we have pushed ahead with a vigorous program of internationalization focused initially on continued expansion among our close neighbors in Europe. We now generate 75% of net sales in this region.
We are making every effort to consolidate our position as the clear market leader in Germany and to establish ourselves as the leading European player within our business segments.
Our strength in Europe provides a springboard for continued global growth. Above all, it is the extremely competitive nature of business in our target industries here that gives us a vital impetus in the ongoing development of complex, high-end solutions.
Asia/Pacific/Africa and the Americas together account for around two-thirds of the global market. As a logical consequence of our internationalization strategy, it makes sense for us to expand further and step up our efforts in these regions.
In the Asia/Pacific/Africa region, we aim to earn a place among the top providers in both of our business segments. Our aim in the Americas is to strengthen our market position by a significant margin.
With retail banks and retailers expanding their own operations in line with economic growth in emerging markets, these regions are of increasing importance to us, and we are well placed to support this process with our experience and know-how.
