Automating Sales and Marketing Processes
already offer the
possibility of purchasing
train tickets.
Value-added Services for Added Profits
Market researchers also see huge potential for value-added services that use self-service terminals not only to promote products but also to sell them. Consumers in Portugal, for instance, purchase train tickets at more than 86% of the country’s ATMs. In France and the U.K., more than two thirds of all ATMs generate additional revenue for banks through commissions from offers to load prepaid mobile phone calling cards.
Results like these come as no surprise to Wincor Nixdorf. Having developed business models for various scenarios, we firmly believe that value-added services (Glossary) pay off quickly. An ATM network of 300 terminals equipped with our software modules can generate a profit from just three value-added service transactions per day and per terminal.
Whether it is advertising or value-added services on ATMs, self-service is the most used sales channel, and it is steadily transforming itself into an active communications and sales instrument for banks. Indeed, self-service leads to higher sales and greater customer satisfaction.
Shoppers who withdraw cash at ATMs and are specifically targeted know where the best offers are. The step up to a transaction terminal can lead through targeted event tips and the possibility to purchase tickets directly to a spontaneous change of plans.
