Regions with strong growth potential – example: Asia.
The tenacious approach taken by Wincor Nixdorf in the field of international business development has provided a significant stimulus for growth. Representing around two-thirds of the global market, the geographical regions Asia-Pacific and the Americas are of particular importance in this respect.
Wincor Nixdorf was quick off the mark in establishing a launch pad for market development and growth in the Asia-Pacific region, which includes the two major economies of China and India. Business in this region is controlled by the regional headquarters in Singapore. This subsidiary celebrated its 25th anniversary in 2007. In China, too, Wincor Nixdorf can draw on the experience of a well-established subsidiary that has a track record spanning several years.
In Thailand, Malaysia and Indonesia, Wincor Nixdorf has also taken the necessary steps to participate in the growth of these emerging markets by successfully establishing subsidiaries. The same applies to Hong Kong, South Korea and Taiwan. Other countries in this region are covered by a network of highly skilled sales partners.
Wincor Nixdorf employs more than 1700 people in the region, i.e. almost one in five employees within the Group is based there.