Wincor Nixdorf now ranked second worldwide in banking applications.
The successful performance of Wincor Nixdorf’s activities in the banking sector is reflected in a recent market survey that ranks the company as the second largest player worldwide in terms of the total number of ATMs supplied in 2007. The survey was conducted by the British market research company Retail Banking Research (RBR). According to the RBR survey, Wincor Nixdorf managed to raise its share of the global market from 18 percent in 2006 to 21 percent in 2007. The sheer momentum generated by Wincor Nixdorf in reaching this latest milestone on its way to top position is highlighted by the company’s growth since 1994, when it held a three-percent share of the market and was ranked twelfth worldwide. In 2002, Wincor Nixdorf advanced to third place, a position it maintained until its most recent progress. Wincor Nixdorf’s success is a tribute to its customer-focused development activities and technology leadership, which have also proved invaluable when it came to expanding the company’s software and services portfolio. In addition, the latest accomplishments bear testimony to the incisive approach taken within the area of international expansion.
International competitiveness bolstered by global supply chain.
The Asia-Pacific region holds enormous potential not only as a rapidly expanding sales market. It also plays a pivotal role in Wincor Nixdorf’s global supply chain, with particular emphasis being placed on production activities in Singapore and, increasingly, Shanghai. Both facilities operate as production plants for the local market, helping to achieve shorter regional delivery times within highly competitive structures. Closely integrated within global logistics and quality management systems, the resources at these locations are also increasingly being used for the purpose of manufacturing products destined for the world market. In pursuing this approach, Wincor Nixdorf is able to leverage cost advantages and offset some of the effects associated with the weak U.S. dollar.
In addition, the company has been steadily expanding R&D capacities in Singapore and Shanghai, thus raising the profiles of both locations when it comes to Wincor Nixdorf’s development activities. At the same time, Software Competence Centers have provided the additional expertise needed to integrate and adapt international software to local requirements.
The Asia-Pacific region is also of immense importance with regard to procurement. Here, the regional headquarters in Singapore operate as one of the central hubs within the global purchasing system of Wincor Nixdorf.
