Regions with strong growth potential –
focus on South America.
The increasing internationalization of business activities is an important growth driver for Wincor Nixdorf. The Asia/Pacific/Africa regions have a particularly important role to play in this respect as they account for two-thirds of the global market. Wincor Nixdorf’s strong position in its domestic European market is a good basis for the expansion of its activities in these regions.

The Group’s strategic objective in the Americas is to build significantly on its market positions and to achieve annual growth in net sales of at least ten percent. Wincor Nixdorf has also been operating successfully for some years in the key emerging markets of South America. In Argentina, Brazil, Chile, Peru and Venezuela, a strong foundation for the future has been established in the form of subsidiaries and local partnerships. Wincor Nixdorf aims to put its experience and strength to good use in order to grow at an above-average rate for those markets and thus increase its market share.