Regions with strong growth potential – example: Eastern Europe. An integral element of the strategy pursued by Wincor Nixdorf is to drive international business development at a consistently high level. The aim is to support existing global accounts in their efforts to expand into new markets and secure contracts from new customers operating at a regional level. Within this context, Wincor Nixdorf’s highly successful penetration of markets in Eastern Europe is of particular significance.

Wincor Nixdorf was quick to identify the potential of countries such as Russia, Georgia, Kazakhstan and Ukraine, establishing the requisite structures to develop its business activities in Eastern Europe. In addition to maintaining business relations with local partners, the company has gradually established its own offices as well as subsidiaries, e.g. in Russia, with the express purpose of strengthening its competitive position and capturing an additional share of the market.

In view of the fact that both banks and retailers are investing increasingly sizeable amounts in the improvement of consumer service and process efficiency in Eastern Europe, these countries are considered to be highly attractive markets for Wincor Nixdorf. Working in close collaboration with local sales and service partners, Wincor Nixdorf is committed to supporting these companies in their efforts to enhance their competitive position by providing a comprehensive solutions portfolio, encompassing hardware, software and services.