Given our position as market leader in our business segments in Germany for some years, the key driver for growth over the past years has been the consistent internationalization of our business. We have pushed ahead with this process step by step and are now the leading European player in our fields. We generate approx. 80% of net sales in Europe (including Germany).

We will make every effort to strengthen our position as the clear market leader in Germany. Within Europe, we aim to take over as number one in the Banking (Glossary)  segment, having already achieved this target in Retail (Glossary) .

The next step is to accelerate our operations in other regions throughout the world. We see our strength in Europe as an excellent stepping stone for global growth. We have gained crucial experience from our European business, and this will help us to better understand and implement the local needs of our customers. At the same time, the fact that we are based in Europe, with its extremely competitive business environment, gives us a vital impetus in the ongoing development of highly complex (high-end) solutions and services.

As a logical consequence of our growth strategy, we intend to push ahead with further expansion plans in the Asia/Pacific/Africa and Americas regions, since together they account for around two thirds of the global market. China, India and the United States have a particular significance in this context, given the size of their economies.

We want, at the very least, to earn a place among the top three providers in both our business segments in the Asia/Pacific/Africa region.

Our aim in the Americas region is to strengthen our market position in Banking and Retail significantly, and to achieve annual double-digit percentage growth in revenue.

Wincor Nixdorf is already present in many of these markets. We want to combine our experience and our strengths in each of these countries and outperform the existing market in terms of growth. In pursuing this goal, we will be in a position to improve our market share.

Our expansion brings us into contact with “emerging countries”, both in the Asia/Pacific/Africa region and in the Americas, especially Latin America. These countries play an important role in the global expansion of our operations. The economies of these newly industrialized countries have been developing at a tremendous rate for some years, and in some cases have begun to grow exponentially.

In many of these countries, Wincor Nixdorf has established successful local partnerships and a promising launch pad for further development. Thanks to our production sites in Singapore and China, which underpin our global production network, and our local solutions centers, we are also in a position to provide services for our customers at competitive prices and within tight deadlines.

International services play an important role in the expansion of our global business operations. Therefore, we continue to place great emphasis on the development of effective product services and the constant expansion of our global service network, including the necessary infrastructure.

The task of achieving our market objectives is effectively supported by our growth program (entitled “Road to the Top”), while earnings targets are underpinned by our successful “ProImprove” program, aimed at boosting profitability.