Customer Segments and the Sales Function


In its various areas of business, Wincor Nixdorf enjoys long-standing relationships with well-known international customers including 18 of the world’s 25 largest banks (based on market capitalization) and all of Europe’s 25 largest financial institutions. In the retail sector, our customers include 17 of the world’s top 25 retailers and 19 of the top 25 European retailers (based on sales revenue). Over the past years, we have been applying a highly focused game plan, which includes gaining momentum internationally, growing our in-house service capacity and software capability, and expanding our market share and profitability by significant margins. In Europe, we are the number two in ATMs and the market leader in programmable electronic point-of-sale systems. Worldwide, we hold the number three position in each of these markets.

Closeness to the Customer: a Business Model.
We sell our products and services primarily through our own sales organization, as well as involving sales and cooperation partners. Our customer-led business model is characterized by a high degree of proximity to the customer. We apply this model via our own subsidiaries in 34 countries and have an overall market presence in more than 90 countries.