Global Business Expansion.
Over the last few years, Wincor Nixdorf has seen strong growth particularly in Europe as a provider of integrated solutions. We aim to strengthen our global market position still further and work our way up from our current third place to take the lead in our particular segments. The share of overall ATM and ePOS transactions can be taken as a useful indicator of the current market position. As a means of pooling and leveraging our strengths in individual countries, we have developed our “Road to the Top” program across the entire Group to provide examples of best practice on ways of improving our market position. In the medium term, we aim to strengthen our core business and achieve market leadership in Europe. We have already reached this target in the retail sector. Within the European banking industry we currently occupy the number two position. Target markets identified for accelerated growth include Asia and the Americas, our main focus being on the United States. To this end, at the beginning of the fiscal year under review, we made a number of new appointments at senior management level with particular responsibility for these regions. Their role is to coordinate our activities in these areas, pool our existing resources and achieve specific targets for attracting and binding strategically important customers.

One of the key elements of our international expansion is our global production concept. By manufacturing our products on site, we can ensure that we establish a close rapport with customers in these growth areas and provide a fast and cost-efficient service. Equally, by increasing investment in user-focused development, we can meet the specific needs of our customers.

We are also exploiting further potential for international growth through our Services business and by establishing a worldwide service network. The work required to achieve this has already been largely completed in Europe, while we will expand our service network in the Americas and Asia.

Exploiting Further Potential for Growth.
We are extending our range of products and services, with the purpose of exploiting further potential for growth. Over the last fiscal year, our outsourcing operations in the branch banking sector and our reverse vending machines for used beverage containers in the retail industry provided good examples of our success in unlocking new opportunities. At the same time, we are applying the expertise we have gained in branch banking and retail to other related but smaller sectors such as lottery companies, service stations, restaurant chains, and postal organizations with large branch networks. This allows us to benefit from further potential growth without losing sight of our core business.