Rozwiązania dla sieci handlowych

Multi Channel Business

Custom multi channel retail solutions

According to our definition, Multi Channel Retailing is the making of new personalized merchandise and service offerings on accordance with customers' specific situations. These can be created on the basis of existing delivery channels or by instating new ones. The interaction of different delivery channels, in particular, opens up new opportunities for retail companies to stand out against their competitors.

Generally, every retail company has its own ideas, requirements and special aspects of how it wants to deal and communicate with its customers so we not only help in rolling out new delivery channels but also in developing personalized service offerings.

Solution

Wincor Nixdorf has developed the mobile event reminder as an example for such a service offering. This is a solution for retail companies that want to keep customers by offering a higher service level, and want to tap additional sales potential. The following scenario is supported.

The retail company offers its customers the option of storing important dates from their private or business life such as birthdays, wedding anniversaries, parties etc. and ideas for gifts. At a predefined time prior to the date the customer will receive a text message on his or her mobile phone with a reminder of this date. This also enables the customer to buy the gift that was found at the time and have it sent. This can be done very easily by means of a WAP dialog from a mobile phone, over the Internet or with a phone call to the call center.

The technical basis of the mobile event reminder is the Oracle E-Business Suite with which the Internet shop and communication with the customers' mobile phones have been implemented.

mobile event reminder is just one example of innovative solutions that Wincor Nixdorf produces for retail companies. This solution can be implemented fast and at low cost.

Services

Wincor Nixdorf supports retail companies in designing and implementing multi channel retailing solutions by providing the following services:

Basic concept
Elaboration of scenarios for situation-specific customer problems and their solutions
Choice of standard software
Project management during implementation
Measuring the success of the project results

Methodology

Wincor Nixdorf Retail Consulting has developed its own consulting methodology named VCP© (Value Circle Process). It is geared specifically to the problems that retailers have to face. The following modules are available for consulting in the area of multi channel retailing:

VCP© ChannelCheck

VCP© ChannelCheck is an audit method to identify potential for improvement in the use of existing delivery channels. The result of VCP© ChannelCheck is the basis for creating new delivery channel concepts.

VCP© MarketResearch

VCP© MarketResearch supports retail companies in various ways including identifying the requirements of their customers in different situations.

VCP© SynergyCheck

VCP© SynergyCheck helps to identify possible synergies between different communication and delivery channels to meet customer requirements on a situation-specific basis as identified beforehand.

VCP© CooperationFocus

VCP© CooperationFocus helps to identify promising negotiation strategies with other companies to ensure long-term cooperation as it is often necessary to cooperate with other companies in order to meet the customer requirements that have been identified.

VCP© StandardSoftwareEvaluation is a method that helps in evaluating and choosing software components needed to implement the concept that has been drawn up.

Project and implementation plans as well as documents for project reviews are available for the rollout of multi channel retailing solutions.

References

Tegut
Dänisches Bettenlager GmbH & Co. KG
Itellium Systems & Services GmbH (KarstadtQuelle AG's system house)

Kontakt