Rozwiązania dla sieci handlowych
CMplus
Solution for Collaborative Category Management
Category management places the focus of company action on customers. This means that all corporate processes are geared to customer satisfaction an aspect that is becoming more and more important for companies to be successful at present.
Trying to stand out from the competition on the basis of price only is a strategy that will reduce margins unnecessarily. Category management, on the other hand, offers real differentiation potential by helping
to optimize product ranges, prices and merchandise presentations as well as the associated processes.
Solution
Wincor Nixdorf has cooperated with Procter & Gamble and other partners in developing the CMplus software that supports the work of category managers.
With its Web-based architecture, CMplus supports collaboration between retailers and the consumer goods industry in carrying out analyses and making decisions in the day-to-day category management process.
By promoting cooperation with suppliers and using external sources of knowledge, CMplus lays the foundation for optimum product ranges and pricing as well as efficient use of space at stores.
CMplus also helps users to arrange promotions profitably and launch new products successfully on the market. Effectiveness and cost control is provided by integrating a module for activity-based costing.
CMplus has the following features:
- Flexible, extensive analysis and report functions
- Readymade solutions for analysis and report functions for 100 CM business cases
- Expandable to meet requirements thanks to Clients Workbench
- Flexible data model for end-to-end decision support
- Decision support for range decisions
- Data warehousing function as a basis
- Navigation geared to the process
- CM project management
- Web-based communication
- Offline working also possible
- Modular and scalable
- Mobile and wireless access
- Open platform for concurrent access to different sources of data (including market research data)
Services
Wincor Nixdorf has a complete consulting package for the category management area:
- Business process and organization consulting (day to day, best practices, reference models from Wincor Nixdorf)
- Change management
- Software implementation
- Additional developments
- Support and maintenance
- Project management
Workshops for business process consulting are based on the principle The business process follows user requirements. In keeping with this principle, Wincor Nixdorf provides the following support:
- Definition of requirements and targets
- Customizing of the application
- Specification of key figures
- User rules for decision support
- Comparison between necessary and available data, and their quality
Methodology
Wincor Nixdorf deploys recognized methods to map the entire category management process, to analyze it and to assess it within the framework of the day-to-day and best-practices models.
The following key figures and analyses are used:
- Consumer quality index
- Regression analysis
- Quadrant analysis
- Extensive scorecards for category management process steps
- Comparative analyses, such as fair share, benchmarking, trend and potential analyses
References
Procter & Gamble This customer will be deploying CMplus worldwide following the kick-off in May 2001. Procter & Gamble will gradually replace its self-written CMfacts applic-ation that has been installed over 1,000 times.
