Rozwiązania dla sieci handlowych
mySAP Customer Relationship Management
Increasing pressure of competition, declining customer loyalty and greater comparability of products are making companies think about new strategies.
Recognizing the needs and requirements of customers at an early stage is becoming an ever more important success factor. Successful companies are therefore focusing on customers in their corporate organization and processes.
Customer relationship management enables companies to deal with their customers proactively recognizing their needs in advance and keeping promises made to them. Partnership with customers is characterized by action, not by reaction.
This necessitates active information and communication between corporate departments. For example, it is important for Marketing, Sales and Service to keep each other mutually informed about all contacts and arrangements made with customers. Only this approach guarantees that customers will feel well looked after by the company. This forms the basis for a long, successful customer relationship.
The distribution and evaluation of information is ideally supported by CRM software that can be integrated fast and easily in the existing software environment, and is both flexible and user-friendly.
my SAP Customer Relationship Management meets these requirements by providing a uniform solution for retailers in conjunction with other SAP applications.
Solution
mySAP Customer Relationship Management is a solution that is fully integrated with other mySAP.com applications, but it can also be deployed with solutions from other vendors.
With mySAP Customer Relationship Management, it is possible to keep optimizing all customer-related processes. The following areas are supported:
Securing of customers
- Marketing planning, marketing promotions, campaign management
- Activity and contact management
- Cross-company content management
Sales processes
- Integrated purchasing and selling
- eSelling
- Pricing and configuration of offers
- Control of sales field service
Order processing
- Complete order processing
- Contract, billing and finance management
Customer service
- Interaction center
- Internet customer self-service
- Fault processing
- Service management
- Staff scheduling
- Integration of marketplace services
In supporting these areas, mySAP Customer Relationship Management takes into account the special requirements that the retail sector places on a CRM system. These include fast, reliable processing of large volumes of data. Realtime exchange of data with the host database is guaranteed with mySAP Customer Relationship Management so that every employee can access the very latest data.
mySAP Customer Relationship Management not only provides support in the handling of operational processes but also makes planning and decision-making more reliable thanks to flexible analyses of every aspect of a customer relationship. The relevant information can be made available across company boundaries.
Customer-specific, target group-oriented and systematic solutions can be elaborated for the customer by integrating all activities in Sales, Marketing and Service. Mobile terminal devices such as WAP-enabled mobile phones, handhelds and the like are also supported.
With the aid of mySAP Customer Relationship Management, customer relationships can be improved considerably and corporate processes can be engineered more easily and efficiently.
Services
Wincor Nixdorf has specialized in meeting the requirements of the retail sector and has extensive experience in the implementation of SAP software. As a certified mySAP.com Service Partner of SAP in conjunction with the Special Expertise Partnership for the retail sector, Wincor Nixdorf supports retailers in rolling out mySAP Customer Relationship Management by providing the following services:
- Initial preparations for rollout
- Design
- Organization and process consulting
- Migration of legacy data
- Customizing
- Tests
- Preparations for the start of production mode
- Support for the start of production mode
- Customer training
- Coaching
- Reviews
- Project management
Methodology
In rolling out mySAP Customer Relationship Management, Wincor Nixdorf uses the AcceleratedSAP (asap) method that SAP developed specifically for handling SAP projects.
