The store will remain the center of all retail activities. But in this “new world” of retailing, stores need to adopt new, enhanced roles. For instance, consumers may use a traditional store to select or pick up a product or even return it. Or they may search for merchandise on the web and later order and pay for everything online as well. Or they may even use a combination of both for ordering, purchasing or returning products at customer touch-points in diverse channels.
No matter which retail segment - another game-changer is mobile technology, which is having a significant effect on the retail landscape, significantly impacting the traditional path-to-purchase. It’s changing the shopping process by giving consumers an ability they never had before. Independent market studies show mobile payment growth rates of 35 percent.
Clearly, the ambition is to transform the way consumers shop through leading technologies. So Retailers need to be enabled to deliver a seamless retailing experience by interconnecting various channels and supporting any checkout-method. A store-transformation partner, who supplies end-to-end solutions that comprise hardware, software and services drive the change – even on a global scale.