ProSales Marketing for personalized ATM-based marketing campaigns

Wincor Nixdorf is presenting a new solution at CeBIT for direct marketing via self-service terminals (SSTs). The company's ProSales Marketing software solution enables customers to be addressed in a customized fashion via the SST as well as managing campaigns and providing direct feedback to the marketing function. In addition, an open interface enables flexible integration with existing CRM solutions. Typical functions are personalized advertising, appointment setting, product proposals and questionnaires using the SST. With this functionality, ProSales Marketing opens up the low-cost, high-usage self-service sales channel, allowing banks to deepen contact with their customers.

Wincor Nixdorf's ProSales Marketing makes use of the SST's transaction response times to present advertising messages tailored to the customer in question. Once the customer has identified him or herself with his or her card, a personalized product proposition is displayed on the screen. The "Please wait" displays are replaced by product and service recommendations - without creating any extra delays. If required, the customer can agree an appointment interactively with his/her customer advisor or ask for an initial proposal.

The message is presented to the customer in browser form, i.e. using multimedia in the form of text, graphics, photographs and video. The customer's response is fed straight through to the marketing server, enabling follow-up CRM activities to be undertaken without the loss of valuable time. 

A management tool takes care of central administration, execution and following up of personalized ATM campaigns. Different criteria can be used for planning campaigns, i.e. customers, customer segments, banking machines and locations. 

ProSales Marketing represents an efficient, cost-effective complement to a bank's armory of marketing tools, turning the SST into a sales tool with generates added value by stepping up contact with customers.