RFID technology now used in "T-Punkt" shops offering improved customer advice and guidance
Customers in Deutsche Telekom's "T-Punkt" stores in Frankfurt city center ("auf der Zeil") and in Lüdenscheid are now able to obtain information new products from multimedia displays. Wincor Nixdorf and its partner, online Software GmbH, have installed a leading-edge concept using RFID technology.
When a customer at one of these T-Punkt stores picks up one of the mobile cellphones or PDAs fitted with RFID chips, the RFID reader built into the presentation table boots up online Software GmbH's "advanced paper" software solution.
All RFID chips attached to the products carry their own specific identity. A database stores product information under this same identity which is called up automatically and displayed on easy-to-read touchscreens. The user is then able to touch fields on the screen to move around and access specific further information as required.
With these installations, Deutsche Telekom has introduced a new, attractive means of customer communication and wants to use the solution to avoid long waiting time for sales. In Frankfurt city center, the new solution is supported by 30 staff offering a wide range of around 1,500 products across 250 sqm. of shop space.
Deutsche Telekom is planning to equip further stores with this technology and so optimize customer service.