Branch solutions WIN@Branch®
Increasingly, the international finance market is characterized by financial services providers operating on a global scale, financial institutions that are merging and non-banks invading what used to be traditional banking business scenarios. Growing internationalization and structure changes in the industry spawn a concrete need for action.
Even direct banks, whose focus on electronic delivery channels such as the Internet and the telephone has put increased pressure on the established banks with extensive branch networks, now acknowledge the undisputed importance of the branch as a crucial delivery channel and a direct point of customer contact, are now opening their own branches.
A clear edge with customer centricity
Customers’ needs are changing. Not only are today’s customers better informed, they also expect to be given individual advice, top expertise and excellent service quality in all their financial business transactions and in an environment where they feel at ease. Branches continue to be the most important point of customer contact and are therefore one of the key loyalty levers. When it comes to optimal market positioning, what banks need are new flexible concepts that will guarantee them efficient and productive branch operations.