Wincor Nixdorf to provide retail technology to Resorts World Sentosa, Singapore’s brand new resort destination
Mega entertainment resort adopts integrated IT solution to bolster customer service and convenience
Resorts World Sentosa (RWS), a new world-class family entertainment resort in Singapore, has adopted Wincor Nixdorf’s integrated retail solution to ensure customers enjoy a premium consumer experience.
“Integrating point-of-sales (POS) hardware, software and services from Wincor Nixdorf in our retail stores and casino environment will help RWS to increase processing efficiency,” said Yap Chee Yuen, Senior Vice President, Information Technology at RWS. “By adopting a holistic approach to IT we will be able to maintain a high-level of customer satisfaction cost-effectively,” he added.
RWS will adopt Wincor Nixdorf’s self-service kiosks for its casino floor to provide consistent, accurate and up-to-date information at multiple touch points. Customers will also be able to use casino membership cards here to check and redeem points for hotel stays and other promotions, as well as print entrance tickets for future casino visits.
“The self-service kiosks will allow customers and visitors to play, earn and redeem points in the casino in a fast and efficient manner,” said Andrew Phay, Asia Pacific Vice President and Head of Retail at Wincor Nixdorf. “Choosing the appropriate self-service technology is a critical component to ensure visitors benefit from a rich, uninterrupted customer experience,” he added.
"Wincor Nixdorf’s Mall Intelligence (MI) software, a tenancy management and sales revenue tracking solution, also has been adopted to help RWS monitor the performance of its own retail outlets across the resort, as well as tenants, added Phay. MI connects to the POS giving instant insight into tenants’ performance and valuable information on shopper preferences. The software helps malls, theme parks and airports to profile and target shoppers but also build a brand with the right tenant mix.
Meanwhile, a combination of 86 multifunctional all-in-one touch BEETLE /Fusion POS systems and high performance TP.net POS software will be deployed at RWS’s own retail outlets to speed sales and improve customer service and convenience.
The 49-hectare RWS aims to attract 12 to 13 million in 2010 with its range of attractions that include Southeast Asia’s first and only Universal Studios theme park, the world’s largest oceanarium, Marine Life Park, casino, six hotels, retail concept stores and an array of dining options.