RETAIL HORIZONS VISION FROM STORE TO ENTERPRISE
In order to survive in global competition, retailers need to devise growth strategies, raise their productivity, and stand out against their competitors.
These strategies are affected by changes in the behavior of consumers, who are far more informed than ever before thanks to modern communications media. Customers no longer base their decisions to buy solely on the price. They expect a special shopping experience and more customer service. Retailers are responding with innovative store concepts, using IT solutions and modern operating concepts to drive their implementation.
“Retail Horizons – Vision from Store to Enterprise”, Wincor Nixdorf's strategic marketing scheme, covers our entire portfolio of solutions for international retailing, opening up new perspectives and horizons for retailers to optimize their customer-oriented business processes from the store level through to the head office.
Focusing on self-service and process optimization solutions that address customers, Wincor Nixdorf helps retailers to cope with the operations side of their business in the face of global competition. We support day-to-day IT operating and make sure stores are available.