LBBW - PC/E Direct Marketing

Making effective use of customer contacts in targeted, personal campaigns and by the way increasing revenues

At over 200 branches and sites located predominantly in Baden-Württemberg but including some worldwide, 13,000 LBBW staff make sure that the Group’s one million customers can always rely on getting the best possible advice and service. Electronic delivery channels have become massively important for LBBW. For the large majority of its customers, these are the channels most frequently chosen, and sometimes actually their only point of contact with the bank. It is therefore vital that LBBW utilize these channels to contact its customers for selling purposes.