Our mission statement is precisely defined.
Wincor Nixdorf is the world’s leading supplier of IT solutions and services for bank branches and retail stores.
This is the principle that determines our long-term strategy and strategic objectives. At the same time, it provides a benchmark for our committed endeavors and activities. However, our mission statement does even more: it supplies us with the framework of reference for our business dealings. On this basis, we have identified four complementary strategic fields, each of which also contributes individually to the success of our business over the long term.
1. Utilize our strength in Europe to achieve global expansion.
For Wincor Nixdorf, Europe is not just a key domestic market; it is also to be seen as the impetus behind the development of the Company as a whole. What is more, Europe gives us the strength to pursue global expansion. Against this backdrop, we have set ourselves a clearly defined target: we want to remain the outright market leader in our two business segments in Germany, while establishing similarly commanding positions across Europe. Our goals for the global market, of which Asia/Pacific/ Africa and the Americas account for two-thirds, are equally ambitious: we are firmly committed to growth in these regions, too. In the Asia/Pacific/Africa region, our goal is significant expansion in our present market position, while our objective for the Americas is to achieve a marked improvement in our current market position.
2. Strengthen market position through innovation.
Drawing on our abilities as an innovator, we aim to make the future a present-day reality. At the same time, our newly developed products and solutions help to ensure the business success of tomorrow. In the process, we reap the benefits of our employees’ expertise in the field of R&D and of the substantial investments directed at research and development, thereby maintaining our innovative edge and securing the productive capabilities of our business well into the future. In parallel, we remain committed to improving time-to-market – without compromising on best-in-class quality and efficiency.
3. Expand our portfolio of services.
Given the transformation in our target industries, our service portfolio is increasingly serving to drive our business success, guaranteeing the high availability of IT systems and maximizing the efficiency of business processes. Meanwhile, our Professional Services are making the technologies we supply even better and more dependable. Beyond this, we support our clients in change processes and the corresponding restructuring of their business processes. This enables them to offer their own customers outstanding service and set themselves apart from the competition – which in turn breeds success. To this extent, the enhancement of our service portfolio is a critical tool when it comes to expanding our fields of activity. We intend to carry on extending the range of services we offer.
4. Apply expertise to similar application areas by leveraging synergies.
For us, growth means more than expanding into new regions; it is also about utilizing the potential of adjacent and [ 7 ] similarly structured sectors more effectively. Post offices and service stations, for example, have similar requirements with regard to their IT infrastructures; our job is to make greater use of this synergy and growth potential without losing sight of our core business fields of banking and retail.
Maintaining Established Programs in Support of Corporate Goals. We have been pursuing established programs that provide ongoing support to our corporate strategy: “Road to the Top” is aimed at achieving market goals in specific countries, “ProImprove” is designed to raise profitability, and “Innovation & Quality” supports our innovative capacity and service quality.