Instore Marketing

 

The significance of customer loyalty strategies has rocketed throughout the retail sector. New media communication methods are increasingly being included in these strategies: for personal addressing, extra customer service and more emotion at the POS.

Most decisions to buy are made directly at the point of sale. For some time now, modern customer relationship management has therefore included new, often interactive methods of communicating with customers. Media technology will not only effectively support advertising and information at the POS but can also open up new fields of business for retailers and raise the number of their customers.

Wincor Nixdorf offers a practical all-around service because these new customer-oriented technologies are unfamiliar to many companies at first. As part of our managed services, the relevant content is transferred to systems at the stores in an automated, selective process.